Just a few days ago I was working at a coffee house and had mostly completed my work for the afternoon, so I thought I’d take a moment to read the City Paper. When I went over to grab a copy of the paper from its wire rack, I noticed a stack of oversized paper packs just underneath. The 12×18 packs were printed in dark blue and white, with a large “PARTISAN PROJECT” set across the top of the cover followed by a quote reading:

Cover of Poster Pack
“The idea is that the state doesn’t have rights to limit individuals’ wants and passions. I disagree with that. I think we absolutely have rights because there are consequences to letting people live out whatever wants or passions they desire.”
This is a quote from Rick Santorum, some would say Pennsylvania’s most notorious (nefarious?) Senator. Inside of the pack, you’ll find a series of 11 posters, some of which feature more of Santorum’s, um, pearls of wisdom. The posters are by designers and artists David Burns, Art Chantry, Neil Donnelly, Brian Ponto, Post Typography, David Rees, John Riegert, Melina Rodrigo, Larkin Werner, Ted Williams, and Brett Yasko, with an essay by Chris Potter.
The posters vary in their degree of disdain for Santorum. Some of the posters are a bit tongue-in-cheek, while others are so serious in tone, the message sends shivers down my spine.

Neil Donnelly
A visit to the PARTISAN PROJECT website shows that the project was born in the time leading up to the 2004 presidential election. Wanting to know more about the project, an email inquiry sent to the project put me in touch with Brett Yasko, the designer who got PARTISAN PROJECT started. What follows is a series of questions and answers from our interview.
AT: From what I?¢?Ǩ?Ñ¢ve been able to gather, this is actually part two of a project that started in 2004. Can you tell me who spearheaded this project in 2004 and how it came about?
BY: I did. I was angry with President Bush. And I was frustrated by the non-partisan ?¢?Ǩ?ìGet Out the Vote?¢?Ǩ¬ù campaigns. I know they have merit but I felt that, in times like these, telling someone to ?¢?Ǩ?ìget out and vote?¢?Ǩ¬ù without explaining who they should vote FOR seemed almost reckless. It?¢?Ǩ?Ñ¢s funny, after the Project started getting some local and even national press, a guy wrote a letter to the editor here saying (sarcastically, I assume), ?¢?Ǩ?ìthis is just what we need — some artists and designers telling us who to vote for.?¢?Ǩ¬ù But he missed the point. The intent of the Project was never to actually change people?¢?Ǩ?Ñ¢s minds. If we did, great but that?¢?Ǩ?Ñ¢s asking a lot from a poster. The real goal for the Project was to preach to the choir of people who felt the same anger and disappointment with the current administration that we felt. And to give them a way to express themselves. It was also important to me to have a thoughtful essay to accompany the posters (and Chris Potter did a fantastic job with it). I wanted to get people interested and engaged in the election and then hit them with a ?¢?Ǩ?ìcall to action?¢?Ǩ¬ù: VOTE for the guy who has the best chance of defeating George Bush. It didn?¢?Ǩ?Ñ¢t exactly work out as planned but we won Pennsylvania and Pittsburgh was overwhelmingly in favor of Kerry. Please believe me when I say that I?¢?Ǩ?Ñ¢m not claiming ANY credit on behalf of Partisan Project for these small victories. But I still see posters from the first Project in windows of homes two years later. And I?¢?Ǩ?Ñ¢ve gotten hundreds of emails and photos from people saying ?¢?Ǩ?ìthanks?¢?Ǩ¬ù and showing off their postings. That doesn?¢?Ǩ?Ñ¢t replace another four years of the current administration. But I think it matters in some small way. And you?¢?Ǩ?Ñ¢ve just go to keep trying. There will always be a new election and a new candidate to go after.

Larkin Werner
AT: I see special thanks for financial supporters on the website. How did they find you (or you find them?) Did these supporters emerge after the ?¢?ǨÀú04 project?
BY: I funded the initial print run for the first Project out of my own pocket. I didn?¢?Ǩ?Ñ¢t want to wait around for funding that might never come for just an ?¢?Ǩ?ìidea.?¢?Ǩ¬ù I pulled a favor with the printer I use for all of my other ?¢?Ǩ?ìreal?¢?Ǩ¬ù jobs and got 7,000 poster packs (105,000 posters) for just under $1,500. Then, once they were out there, we received $7,000 from a donor to print a second run of 8,000 poster packs or 120,000 posters. (The printer wasn?¢?Ǩ?Ñ¢t going to do me a favor twice after SEEING the posters.) I also received around $2,000 in orders and donations so it more than paid for itself. For this year?¢?Ǩ?Ñ¢s Project, Larkin Werner (who has done a poster for both projects) hooked me up with Mark Power who wrote us a nice check. And William Benter is a neighbor of mine who is a really generous activist. I simply told him we were planning another Project and he asked me how much we needed. It was great. So everything is paid for and any donations or orders we get will go towards 2008. It?¢?Ǩ?Ñ¢s been a a lesson to me that when you believe strongly enough in something, you just have to do it. Money usually takes care of itself with these types of things. My initial financial investment was not that much, relatively speaking. (My time spent is another story.) But I?¢?Ǩ?Ñ¢m glad I just sucked it up and did it because once people had the actual product in their hands, they wanted to support it.

Art Chantry
AT: This year?¢?Ǩ?Ñ¢s project is initially limited to Southwestern PA. How is the effort going to get these posters through the rest of the state, and what could be done to make that possible?
BY: We want to get the poster packs to as much of the state as possible. It just takes time because we can?¢?Ǩ?Ñ¢t pay anyone to do it. We rely solely on volunteers. For the last Project, it came together the closer we got to the election and we were able to get packs to over 15 Swing/Red states. Three weeks before the election in 2004, I drove a truckload of posters to Youngstown, Ohio where a woman met me with her pickup truck to drop them off to volunteers in Ohio, Indiana, Illinois and Michigan. And this weekend, we?¢?Ǩ?Ñ¢re going to a family event in Harrisburg, so I?¢?Ǩ?Ñ¢m dropping off a load of the new poster packs to a volunteer there.

Brett Yasko
AT: How was it determined to make the Santorum issue the next issue? Was this something that the group had been planning on all along, or was it a more recent development?
BY: Santorum was always in my sights. I find him to be such an embarrassment to the good people of Pennsylvania. Once I saw that the first Project worked out, I knew we?¢?Ǩ?Ñ¢d go after Santorum this year. I also did a version of the Project for the Pittsburgh Mayoral Democratic primary last year (in support of Bill Peduto ?¢?Ǩ?Äù 0 for 2. Ugh.). It was very small. Just one poster that I designed with an essay by Rob Hart on the back.

David Burns
AT: When did the distribution of this year’s posters start?
BY: We started distributing them locally a few weeks ago. We start light and then get more out the closer we get to the election. I?¢?Ǩ?Ñ¢m also getting orders for posters from all over the country ?¢?Ǩ?Äù not as many as I received for the first Project but I?¢?Ǩ?Ñ¢m getting some.
AT: How were artists/designers selected?
BY: The whole idea for Partisan Project was inspired by seeing Kyle Goen?¢?Ǩ?Ñ¢s ?¢?Ǩ?ìElect a Madman, You Get Madness?¢?Ǩ¬ù at a show of political art here in Pittsburgh. Seeing his poster put the thought in my head for what the Project could be. So I knew that, no matter what, I had to at least ask Kyle to participate. I wasn?¢?Ǩ?Ñ¢t disappointed when he sent ?¢?Ǩ?ìMadman?¢?Ǩ¬ù to be printed in our new color scheme. After that, I wanted to have a mix of both local and national designers/artists. Selecting the local people was easy. I just asked my friends who I knew would share similar opinions of Mr. Bush. Then I put together a ?¢?Ǩ?ìwish list?¢?Ǩ¬ù of the national people I wanted and, without fail, each and every one of them agreed. It was amazing to me. Not to be dramatic but Michael Bierut, James Victore and Art Chantry are heroes of mine. So to have them join in on this was really special. But, more importantly, their posters were terrific. For this year?¢?Ǩ?Ñ¢s Project, I asked a few designers who contributed the last time plus a few new people.

Post Typography
AT: Is there any way in which people can be involved that you haven?¢?Ǩ?Ñ¢t mentioned yet or isn?¢?Ǩ?Ñ¢t listed on the website?
BY: To get involved with the Project, email us at info@partisanproject.org. You can donate your money (to print more posters for this year?¢?Ǩ?Ñ¢s Senatorial election and for the Presidential election in 2008) and/or your time (to help distribute poster packs throughout the state of Pennsylvania). But you can also get involved by simply talking to people about the upcoming election and why you?¢?Ǩ?Ñ¢re voting the way you?¢?Ǩ?Ñ¢re voting. People might not agree with you but interesting things can result from the discussion. If just one of these posters sparks a dialogue between two people about issues/positions/candidates, then I think the Project is doing its job.
For more information on PartisanProject, to view the 2004 posters, or to make a donation, visit partisanproject.org.
(Post-Script: For people new to this blog, the blog is an extension of DesignInquiry, a week-long conference/workshop/symposium exploring a particular but loosely-defined theme. This year’s theme was ‘More than business as usual’, which for me ended up being about the extension of design into the personal and the personal into design. When I discovered Partisan Project, it was the perfect example of ‘More than business as usual’ and seemed like an ideal project to profile - AT)
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